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IBSU-BM0202-2023-1 Principles of Marketing
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Assignment – 2 -Online Quiz
Assessment 1-10%
Assessment 4 Final Exam
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Lecturer Evaluation Week 6 - Principles of Marketing
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Unit Survey Week 8-13 - Principles of Marketing
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Assessment 3 Report Marketing Project
Topic 1
Marketing Concepts and Introduction
Overview of marketing
Topic 2
Marketing Environment & Ethics
Global Environment
Ethics
Topic 3
Consumer Behavior
Consumer Behavior
Topic 4
Segmentation, Targeting, Positioning
Additional Notes
Topic 5
Marketing Research
Additional Notes
Topic 6
Product Strategy
Topic 7
Pricing Strategy
Topic 8
Placement Strategy
Topic 9
Promotional Strategy
Topic 10
Service & Global Marketing
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IBSU-BM0202-2023-1
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2023
IBSU
School of Business & Management
IBSU Business & Management S1
IBSU-BM0202-2023-1
Summary
IBSU-BM0202-2023-1 Principles of Marketing
Lecturer:
Emmanuel Aquino
Skill Level
:
Beginner