IBSU-BM0202-2023-1

Course Overview

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Last Updated On 8 September 2023

71 Students Enrolled
22 Downloadable Resources
2 Assignments

Course Content

Start Date: 2/02/23
Category: IBSU Business & Management S1

Unit Aim, Rationale and Description:

Attendance

Attendance

Assessments

Assignment – 2 -Online Quiz
Assessment 1-10%
Assessment 4 Final Exam

Unit Evaluation

Lecturer Evaluation Week 6 - Principles of Marketing
Lecturer Evaluation Week 11 - Principles of Marketing
Unit Survey Week 8-13 - Principles of Marketing
IBS Comments and Suggestion Box Online
Survey on Study Progression
Assessment 3 Report Marketing Project

Topic 1

Marketing Concepts and Introduction
Overview of marketing

Topic 2

Marketing Environment & Ethics
Global Environment
Ethics

Topic 3

Consumer Behavior
Consumer Behavior

Topic 4

Segmentation, Targeting, Positioning
Additional Notes

Topic 5

Marketing Research
Additional Notes

Topic 6

Product Strategy

Topic 7

Pricing Strategy

Topic 8

Placement Strategy

Topic 9

Promotional Strategy

Topic 10

Service & Global Marketing

Enrolment options

IBSU-BM0202-2023-1 Principles of Marketing

Lecturer: Emmanuel Aquino

Skill Level: Beginner

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Enrol Now

Last Updated On 8 September 2023

71 Students Enrolled
22 Downloadable Resources
2 Assignments

Course Features

Lectures14
Quizzes1
Start Date2 Feb 2023
Skill level Beginner
Language English
Assessments Yes

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