Course Content
- Start Date: 2/02/23
- Category: IBSU Business & Management S1
- Announcements
- Announcement
- Unit Information Guide
- Staff Contact Details
- Timetable
- Announcements
- Unit Information Guide
- Open Source Reference Book
- Attendance
- Assignment – 2 -Online Quiz
- Assessment 1-10%
- Assessment 4 Final Exam
- Lecturer Evaluation Week 6 - Principles of Marketing
- Lecturer Evaluation Week 11 - Principles of Marketing
- Unit Survey Week 8-13 - Principles of Marketing
- IBS Comments and Suggestion Box Online
- Survey on Study Progression
- Assessment 3 Report Marketing Project
- Marketing Concepts and Introduction
- Overview of marketing
- Marketing Environment & Ethics
- Global Environment
- Ethics
- Consumer Behavior
- Consumer Behavior
- Segmentation, Targeting, Positioning
- Additional Notes
- Marketing Research
- Additional Notes
- Product Strategy
- Pricing Strategy
- Placement Strategy
- Promotional Strategy
- Service & Global Marketing