Course Content
- Start Date: 20/01/24
- Category: IBSU Business & Management S1
- Unit Information Guide
- Staff Contact Details
- Timetable
- Announcements
- Announcement
- Unit Information Guide
- Staff Contact Details
- Timetable
- Announcements
- Unit Information Guide
- Open Source Reference Book
- Attendance
- Assessment 1 (Quiz)
- Assessment 2- grading criteria
- Assessment 2: Group Presentations
- Assessment 3: Case study -Individual
- Assessment 3- Case study
- Lecturer Evaluation Week 6 - Principles of Marketing
- Week 5 Survey Form - Due end of Week 5
- Lecturer Evaluation Week 10 - Principles of Marketing
- Unit Survey Week 8-13 - Principles of Marketing
- IBS Comments and Suggestion Box Online
- Survey on Study Progression
- Lecture Notes and Slides
- Marketing Concepts and Introduction
- introduction to marketing
- Activities
- Overview of marketing
- Readings and References (copy)
- Lecture Notes and Slides
- Marketing Environment & Ethics
- Topic 2- Week 2
- Activities (copy)
- Global Environment
- Ethics
- Readings and References
- Lecture Notes and Slides (copy)
- Consumer and Business Behaviour
- Consumer Behavior
- Activities (copy) (copy)
- Consumer Behavior
- Readings and References (copy)
- Lecture Notes and Slides (copy) (copy)
- Segmentation, Targeting, Positioning
- Marketing Segmentation
- Additional Notes
- Activities (copy) (copy) (copy)
- Readings and References (copy) (copy)
- Lecture Notes and Slides (copy) (copy) (copy)
- Marketing Research
- Marketing Research
- Additional Notes
- Activities (copy) (copy) (copy) (copy)
- Readings and References (copy) (copy) (copy)
- Lecture Notes and Slides (copy) (copy) (copy) (copy)
- Product strategy.
- Product Strategy
- Activities (copy) (copy) (copy) (copy) (copy)
- Readings and References (copy) (copy) (copy) (copy)
- Reminders (copy) (copy) (copy) (copy) (copy)
- Complete the unit survey above for Week 5 or click...
- Lecture Notes and Slides (copy) (copy) (copy) (copy) (copy)
- Pricing strategy
- Pricing Strategy
- Activities (copy) (copy) (copy) (copy) (copy) (copy)
- Reminders (copy) (copy) (copy) (copy) (copy) (copy)
- Lecture Notes and Slides (copy) (copy) (copy) (copy) (copy) (copy)
- Placement Strategy
- Placement strategy
- Activities (copy) (copy) (copy) (copy) (copy) (copy) (copy)
- Readings and References (copy) (copy) (copy) (copy) (copy) (copy)
- Lecture Notes and Slides (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)
- Service & Global Marketing
- Service marketing
- Activities (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)
- Readings and References (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)
- Topic 11-International marketing
- International Marketing
- Topic 12
- Digital Marketing
- Digital Marketing
- Reminders (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)