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IBSU-BM0202-2024-2
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IBSU-BM0202-2024-1 Principles of Marketing
Home
Courses
2024
IBSU
School Of Business & Management
IBSU Business & Management S1
IBSU-BM0202-2024-2
Enrolment options
Course Overview
Enrol Now
Last Updated On 30 July 2024
122 Students Enrolled
27 Downloadable Resources
Course Content
Start Date: 20/01/24
Category:
IBSU Business & Management S1
Unit Aim, Rationale and Description:
Unit Information Guide
Staff Contact Details
Timetable
Announcements
Announcement
Unit Information Guide
Staff Contact Details
Timetable
Announcements
Unit Information Guide
Open Source Reference Book
Attendance
Attendance
Assessments
Assessment 1 (Quiz)
Assessment 2- grading criteria
Assessment 2: Group Presentations
Assessment 3: Case study -Individual
Assessment 3- Case study
Unit Evaluation
Lecturer Evaluation Week 6 - Principles of Marketing
Week 5 Survey Form - Due end of Week 5
Lecturer Evaluation Week 10 - Principles of Marketing
Unit Survey Week 8-13 - Principles of Marketing
IBS Comments and Suggestion Box Online
Survey on Study Progression
Topic 1 - Foundation of Key Concepts
Lecture Notes and Slides
Marketing Concepts and Introduction
introduction to marketing
Activities
Overview of marketing
Readings and References (copy)
Topic 2
Lecture Notes and Slides
Marketing Environment & Ethics
Topic 2- Week 2
Activities (copy)
Global Environment
Ethics
Readings and References
Topic 3
Lecture Notes and Slides (copy)
Consumer and Business Behaviour
Consumer Behavior
Activities (copy) (copy)
Consumer Behavior
Readings and References (copy)
Topic 4
Lecture Notes and Slides (copy) (copy)
Segmentation, Targeting, Positioning
Marketing Segmentation
Additional Notes
Activities (copy) (copy) (copy)
Readings and References (copy) (copy)
Topic 5
Lecture Notes and Slides (copy) (copy) (copy)
Marketing Research
Marketing Research
Additional Notes
Activities (copy) (copy) (copy) (copy)
Readings and References (copy) (copy) (copy)
Topic 6
Lecture Notes and Slides (copy) (copy) (copy) (copy)
Product strategy.
Product Strategy
Activities (copy) (copy) (copy) (copy) (copy)
Readings and References (copy) (copy) (copy) (copy)
Reminders (copy) (copy) (copy) (copy) (copy)
Complete the unit survey above for Week 5 or click...
Topic 7
Lecture Notes and Slides (copy) (copy) (copy) (copy) (copy)
Pricing strategy
Pricing Strategy
Activities (copy) (copy) (copy) (copy) (copy) (copy)
Reminders (copy) (copy) (copy) (copy) (copy) (copy)
Topic 8
Lecture Notes and Slides (copy) (copy) (copy) (copy) (copy) (copy)
Placement Strategy
Placement strategy
Activities (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Readings and References (copy) (copy) (copy) (copy) (copy) (copy)
Topic 10
Lecture Notes and Slides (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Service & Global Marketing
Service marketing
Activities (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Readings and References (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Topic 11-International marketing
International Marketing
Topic 12
Digital Marketing
Digital Marketing
Reminders (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)
About the Instructor
1309 Students
24 Courses
Emmanuel Aquino
School of Business & Management
Enrolment options
IBSU-BM0202-2024-1 Principles of Marketing
Lecturer:
Promise Zvavahera
Skill Level
:
Beginner
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Enrol Now
Last Updated On 30 July 2024
122 Students Enrolled
27 Downloadable Resources
Course Features
Lectures
13
Start Date
20 Jan 2024
Skill level
Beginner
Language
English
Assessments
Yes
Tags
No Tags.