IBSOL-BM0202-2024-2025

Course Overview

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Last Updated On 10 March 2024

2 Students Enrolled
22 Downloadable Resources

Course Content

Start Date: 11/03/24
Category: IBS Online

Unit Aim, Rationale and Description:

Announcements
Unit Information Guide
Staff Contact Details
Timetable
Open Source Reference Book

Assessments

Assessment 1 (Quiz)
Assessment 2: Individual
Assessment 2: Individual Assessment submission link
Assessment 3: Case study- Individual
Assessment 3- Case study

Unit Evaluation

Lecturer Evaluation Week 6 - Principles of Marketing
IBS Comments and Suggestion Box Online
Survey on Study Progression

Topic 1 - Foundation of Key Concepts

Topic 2

Topic 3

Topic 4

Topic 5

Lecture Notes and Slides (copy) (copy) (copy)
Marketing Research
Additional Notes
Activities (copy) (copy) (copy) (copy)
Marketing Research
Readings and References (copy) (copy) (copy)

Topic 6

Lecture Notes and Slides (copy) (copy) (copy) (copy)
Product Strategy
Activities (copy) (copy) (copy) (copy) (copy)
Readings and References (copy) (copy) (copy) (copy)
Reminders (copy) (copy) (copy) (copy) (copy)
Complete the unit survey above for Week 5 or click...
Product strategy

Topic 7

Lecture Notes and Slides (copy) (copy) (copy) (copy) (copy)
Pricing Strategy
Activities (copy) (copy) (copy) (copy) (copy) (copy)
Reminders (copy) (copy) (copy) (copy) (copy) (copy)

Topic 8

Lecture Notes and Slides (copy) (copy) (copy) (copy) (copy) (copy)
Placement Strategy
Activities (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Readings and References (copy) (copy) (copy) (copy) (copy) (copy)

Topic 9

Lecture Notes and Slides (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Promotional Strategy
Activities (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)

Topic 10

Lecture Notes and Slides (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Service & Global Marketing
Activities (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Readings and References (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Reminders (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Topic 11
Topic 12

Enrolment options

IBSOL-BM0202-2024-2025 Principles of Marketing

Lecturer: Promise Zvavahera

Skill Level: Beginner

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Enrol Now

Last Updated On 10 March 2024

2 Students Enrolled
22 Downloadable Resources

Course Features

Lectures13
Start Date11 Mar 2024
Skill level Beginner
Language English
Assessments Yes

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