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IBSU-BM0202-2023- S3
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IBSU-BM0202-2023- S3 Principles of Marketing
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Courses
2023
IBSU
School of Business & Management
IBSU Business & Management S3
IBSU-BM0202-2023- S3
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Course Overview
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Last Updated On 22 November 2023
22 Downloadable Resources
2 Assignments
Course Content
Start Date: 1/11/23
Category:
IBSU Business & Management S3
Unit Aim, Rationale and Description:
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Assignment – 2 -Online Quiz
Assessment 1-10%
Assessment 4 Final Exam
Unit Evaluation
Lecturer Evaluation Week 6 - Principles of Marketing
Lecturer Evaluation Week 11 - Principles of Marketing
Unit Survey Week 8-13 - Principles of Marketing
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Assessment 3 Report Marketing Project
Topic 1
Marketing Concepts and Introduction
Overview of marketing
Topic 2
Marketing Environment & Ethics
Global Environment
Ethics
Topic 3
Consumer Behavior
Consumer Behavior
Topic 4
Segmentation, Targeting, Positioning
Additional Notes
Topic 5
Marketing Research
Additional Notes
Topic 6
Product Strategy
Topic 7
Pricing Strategy
Topic 8
Placement Strategy
Topic 9
Promotional Strategy
Topic 10
Service & Global Marketing
Enrolment options
IBSU-BM0202-2023- S3 Principles of Marketing
Lecturer:
Emmanuel Aquino
Skill Level
:
Beginner
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Enrol Now
Last Updated On 22 November 2023
22 Downloadable Resources
2 Assignments
Course Features
Lectures
14
Quizzes
1
Start Date
1 Nov 2023
Skill level
Beginner
Language
English
Assessments
Yes
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