IBSU-BM0306-2023-2

Course Overview

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Last Updated On 7 June 2024

12 Students Enrolled
27 Downloadable Resources

Course Content

Start Date: 1/06/23
Category: IBSU Business & Management S2

General

Announcements
Announcements
Announcement
Unit Information Guide
Staff Contact Details
Timetable
Announcements
Announcements
Unit Information Guide
Staff Contact Details
Timetable
Research Review and Presentation
Research Review for Individuals and Presentation
Assignment2 -Research Review & Presentation

Assessments

Assessment There are 3 assessments for this u...
special consideration request form for due date ex...
Unit Resources
Assessment Resources
Attendance
Attendance
Unit Evaluation
Lecturer Evaluation Week 6 - Consumer Behaviour
Lecturer Evaluation Week 11 - Consumer Behaviour
Unit Survey Week 8 - 13 - Consumer Behaviour
Unit Assessments
There are 3 assessments for this unit such as Asse...
Assessment 1
Assessment 3: Final Examination -Closed Book
Lecturer Evaluation Survey Week 6
Lecturer Evaluation Survey Week 11
Unit Evaluation Survey
Assessment 2-research review and presentation.
Request for Special Consideration

Week 1

Topic 1 - Introduction
Topic 1 - Introduction - Notes
Your first quiz is due on Friday 3rd April. If you...

Week 2

Topic 2 - Research Article Review
Topic 2- Consumer Behavior Research
Topic 2 -Consumer Behaviour Research

Week 3

Topic 3 - The Consumer Decision Process - Part 1

Week 4

Topic 4 - The Consumer Decision Process - Part -2

Week 5

Topic- 5 Consumer Perception and Attitude
Reminder Assessment 1 Research Proposal - start da...

Week 6

Topic 6- Consumer Learning
Theory of Learning Learning
Theory Of Learning

Week 7

TOPIC 7-CONSUMER MOTIVATION AND PERSONALITY
TOPIC NOTES- MOTIVATION

week 8

Topic 8 Culture and Social Class

Week 9

Topic 9- Group influences, household structures and diffusion of innovation

Week 10

Consumerism and Beyond Consumption
Reminder- Assessment 2 start date 1st september&nb...

Week 12 - Revision of Topics

Inform the students on how to complete this weeks ... (copy) (copy) (copy) (copy) (copy)
BM0306 - CONSUMER BEHAVIOUR -READINGS
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Enrolment options

IBSU-BM0306-2023-2 Consumer Behaviour

Lecturer: Muthuprabha Venkitachalam

Skill Level: Beginner

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Last Updated On 7 June 2024

12 Students Enrolled
27 Downloadable Resources

Course Features

Lectures13
Start Date1 Jun 2023
Skill level Beginner
Language English
Assessments Yes

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