IBS
IBSU-BM0306-2024-2 Consumer Behaviour
0%
Previous
Course data
General
Unit Information Guide
Staff Contact Details
Timetable
Announcement
Announcements
Section 1
Assessment 1 case study
Assessment 2: Report writing and presentation
Assessment Resources
Request for Special Consideration
Topic 1
Topic 1 - Introduction to CB
Topic 1 - Introduction - Notes
Topic 2
Topic 2 - Research Article Review
Topic 2- Consumer Behavior Research
Topic 2 -Consumer Behaviour Research
Topic 3
Topic 3 - The Consumer Decision Process - Part 1
Topic 4
Topic 4 - The Consumer Decision Process - Part -2
Topic 5
Topic- 5 Consumer Perception and Attitude
Topic 6
Theory of Learning Learning
Topic 6- Consumer Learning
Theory Of Learning
Topic 7
TOPIC 7-CONSUMER MOTIVATION AND PERSONALITY
TOPIC NOTES- MOTIVATION
Topic 8
Topic 8 Culture and Social Class
Topic 9
Topic 9- Group influences, household structures and diffusion of innovation
Topic 10
BM0306 - CONSUMER BEHAVIOUR -READINGS
Recommended Video Link
Consumerism and Beyond Consumption
Section 12
Next
IBS
Side panel
Essentials
my Future
Academic Policy
IBS Library
e-Mail
IBS Moodle Guide
Login to IBS Moodle
IBS Moodle Dashboard
Interacting with Assignment for Students
Turnitin Assignment 2 for Students
Interacting with Forum Activity
Taking a quiz and viewing results
Workshop Activity Phases for Students
Contribute to a Wiki document
Quality Assurance
Enter your search query
Log in
IBSU-BM0306-2024
Home
Skip to main content
Course info
Home
Courses
2024
IBSU
School Of Business & Management
IBSU Business & Management S2
IBSU-BM0306-2024
Summary
IBSU-BM0306-2024-2 Consumer Behaviour
Lecturer:
Muthuprabha Venkitachalam
Skill Level
:
Beginner