IBSU-BM0306-2024

Course Overview

Enrol Now

Last Updated On 30 July 2024

18 Students Enrolled
19 Downloadable Resources

Course Content

Start Date: 21/06/24
Category: IBSU Business & Management S2

General

Section 1

Unit Assessments
There are 3 assessments for this unit such as Asse...
Assessment 1 case study
Assessment 2: Report writing and presentation
Unit Resources
Assessment Resources
Attendance
Attendance
Unit Evaluation
Request for Special Consideration

Topic 1

Topic 1 - Introduction to CB
Topic 1 - Introduction - Notes

Topic 2

Readings (copy) (copy)
This week's lecture (copy)
Topic 2 - Research Article Review
Topic 2- Consumer Behavior Research
Topic 2 -Consumer Behaviour Research
Activities (copy)
Your first quiz is open. If you haven't attempted ...

Topic 3

This week's lecture
Topic 3 - The Consumer Decision Process - Part 1

Topic 4

Please read the required readings before the lectu...
Readings
This week's lecture
Topic 4 - The Consumer Decision Process - Part -2
Activities
Reminder
Assessment 1 start date on 13th July 2024Due on 19...

Topic 5

Inform the students on how to complete this weeks ...
Readings (copy) (copy)
This week's lecture (copy) (copy) (copy)
Topic- 5 Consumer Perception and Attitude
Activities (copy) (copy) (copy)
Reminder
Assessment 1 due on 19 th july

Topic 6

Inform the students on how to complete this weeks ... (copy)
Readings (copy)
This week's lecture (copy) (copy) (copy)
Theory of Learning Learning
Topic 6- Consumer Learning
Theory Of Learning
Activities (copy) (copy)
Reminder (copy)

Topic 7

Inform the students on how to complete this weeks ... (copy) (copy) (copy)
Readings (copy) (copy) (copy)
This week's lecture (copy) (copy)
TOPIC 7-CONSUMER MOTIVATION AND PERSONALITY
TOPIC NOTES- MOTIVATION
Activities (copy) (copy) (copy)
Reminder (copy) (copy)

Topic 8

Inform the students on how to complete this weeks ... (copy) (copy)
Readings (copy) (copy)
This week's lecture (copy) (copy) (copy) (copy)
Topic 8 Culture and Social Class
Activities (copy) (copy) (copy) (copy)
Reminder (copy) (copy) (copy)

Topic 9

Inform the students on how to complete this weeks ... (copy) (copy) (copy)
Readings (copy) (copy) (copy)
This week's lecture (copy) (copy) (copy)
Topic 9- Group influences, household structures and diffusion of innovation
Activities (copy) (copy) (copy) (copy) (copy)
Reminder (copy) (copy) (copy) (copy)
Reminder- Assessment 2 start date 1st september&nb...

Topic 10

Inform the students on how to complete this weeks ... (copy) (copy) (copy) (copy)
Readings (copy) (copy) (copy) (copy) (copy)
BM0306 - CONSUMER BEHAVIOUR -READINGS
Recommended Video Link
This week's lecture (copy) (copy) (copy) (copy) (copy)
Consumerism and Beyond Consumption
Activities (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Reminder (copy) (copy) (copy) (copy) (copy)
Inform the students on how to complete this weeks ... (copy) (copy) (copy) (copy) (copy)

Section 12

Readings (copy) (copy) (copy) (copy)

About the Instructor

1318 Students
13 Courses

Durga Prasad

School of Business & Management

Enrolment options

IBSU-BM0306-2024-2 Consumer Behaviour

Lecturer: Muthuprabha Venkitachalam

Skill Level: Beginner

Guests cannot access this course. Please log in.

Enrol Now

Last Updated On 30 July 2024

18 Students Enrolled
19 Downloadable Resources

Course Features

Lectures13
Start Date21 Jun 2024
Skill level Beginner
Language English
Assessments Yes

Tags

No Tags.