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IBSOL-BM0202-2024-2025 Principles of Marketing
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Lecturer Evaluation Week 6 - Principles of Marketing
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Topic 1 - Foundation of Key Concepts
Marketing Concepts and Introduction
introduction to marketing
Overview of marketing
Topic 2
Marketing Environment & Ethics
Topic 2- Week 2
Global Environment
Ethics
Topic 3
Consumer and Business Behaviour
Consumer Behavior
Consumer Behavior
Topic 4
Segmentation, Targeting, Positioning
Additional Notes
Marketing Segmentation
Topic 5
Marketing Research
Additional Notes
Marketing Research
Topic 6
Product Strategy
Product strategy
Topic 7
Pricing Strategy
Topic 8
Placement Strategy
Topic 9
Promotional Strategy
Topic 10
Service & Global Marketing
Topic 11
Topic 12
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IBSOL-BM0202-2024-2025
Summary
IBSOL-BM0202-2024-2025 Principles of Marketing
Lecturer:
Promise Zvavahera
Skill Level
:
Beginner