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  • IBSU-BM0306-2023-2 Consumer Behaviour
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    Research Review and Presentation
    Research Review for Individuals and Presentation
    Assignment2 -Research Review & Presentation
    Assessments
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    Lecturer Evaluation Week 6 - Consumer Behaviour
    Lecturer Evaluation Week 11 - Consumer Behaviour
    Unit Survey Week 8 - 13 - Consumer Behaviour
    Assessment 1
    Assessment 3: Final Examination -Closed Book
    Lecturer Evaluation Survey Week 6
    Lecturer Evaluation Survey Week 11
    Unit Evaluation Survey
    Assessment 2-research review and presentation.
    Request for Special Consideration
    Week 1
    Topic 1 - Introduction
    Topic 1 - Introduction - Notes
    Week 2
    Topic 2 - Research Article Review
    Topic 2- Consumer Behavior Research
    Topic 2 -Consumer Behaviour Research
    Week 3
    Topic 3 - The Consumer Decision Process - Part 1
    Week 4
    Topic 4 - The Consumer Decision Process - Part -2
    Week 5
    Topic- 5 Consumer Perception and Attitude
    Week 6
    Topic 6- Consumer Learning
    Theory of Learning Learning
    Theory Of Learning
    Week 7
    TOPIC 7-CONSUMER MOTIVATION AND PERSONALITY
    TOPIC NOTES- MOTIVATION
    week 8
    Topic 8 Culture and Social Class
    Week 9
    Topic 9- Group influences, household structures and diffusion of innovation
    Week 10
    Consumerism and Beyond Consumption
    Week 12 - Revision of Topics
    BM0306 - CONSUMER BEHAVIOUR -READINGS
    Recommended Video Link
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    Course info

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    3. 2023
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    5. School of Business & Management
    6. IBSU Business & Management S2
    7. IBSU-BM0306-2023-2
    8. Summary

    IBSU-BM0306-2023-2 Consumer Behaviour

    • Lecturer: Muthuprabha Venkitachalam
    Skill Level: Beginner

    Digital Learning Services and Classroom Technology

    Phone: (+675) 74114100

    Email: digital.learning@ibs.ac.pg

    IBSU Mt. Eriama Campus

    Portion 1553,​
    Sogeri Road,​ 11 Mile,​ NCD,​ 111,​
    Papua New Guinea

    Phone: (+675) 74114100

    Email: ask@ibs.ac.pg


    IBS Saraga Campus

    Section 57, Lot 10​
    Magila Street,​ 6 Mile,​ NCD,​ 111,​
    Papua New Guinea​

    Email: ask@ibs.ac.pg

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