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IBSU-BM0202-2022-1 Principles of Marketing
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Unit Aim, Rationale and Description:
Unit Information Guide
Open Source Reference Book
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Assessments
Link submission for Online Presentation
Oral Presentation
Oral Presentation Submission link
Online Quiz
Assessment 3 Instruction
Assessment 3 Marketing Report
Unit Evaluation
Lecturer Evaluation Week 6 - Principles of Marketing
Lecturer Evaluation Week 11 - Principles of Marketing
Unit Survey Week 8-13 - Principles of Marketing
Topic 1
Marketing Concepts and Introduction
Overview of marketing
Topic 2
Marketing Environment & Ethics
Global Environment
Ethics
Topic 3
Consumer Behavior
Consumer Behavior
Topic 4
Segmentation, Targeting, Positioning
Additional Notes
Topic 5
Marketing Research
Additional Notes
Topic 6
Product Strategy
Topic 7
Pricing Strategy
Topic 8
Placement Strategy
Topic 9
Promotional Strategy
Topic 10
Service & Global Marketing
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IBSU-BM0202-2022-1
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2022
IBSU
School of Business & Management
IBSU Business & Management S1
IBSU-BM0202-2022-1
Summary
IBSU-BM0202-2022-1 Principles of Marketing
Skill Level
:
Beginner