IBS
Side panel
Essentials
my Future
Academic Policy
IBS Library
e-Mail
IBS Moodle Guide
Login to IBS Moodle
IBS Moodle Dashboard
Interacting with Assignment for Students
Turnitin Assignment 2 for Students
Interacting with Forum Activity
Taking a quiz and viewing results
Workshop Activity Phases for Students
Contribute to a Wiki document
Quality Assurance
Enter your search query
Log in
IBSU-BM0202-2022-1
Home
Calendar
Skip to main content
IBSU-BM0202-2022-1 Principles of Marketing
Home
Courses
2022
IBSU
School of Business & Management
IBSU Business & Management S1
IBSU-BM0202-2022-1
Enrolment options
Course Overview
Enrol Now
Last Updated On 1 February 2022
44 Students Enrolled
23 Downloadable Resources
2 Assignments
Course Content
Start Date: 21/02/22
Category:
IBSU Business & Management S1
Unit Aim, Rationale and Description:
Unit Information Guide
Open Source Reference Book
Attendance
Attendance
Assessments
Link submission for Online Presentation
Oral Presentation
Oral Presentation Submission link
Online Quiz
Assessment 3 Instruction
Assessment 3 Marketing Report
Unit Evaluation
Lecturer Evaluation Week 6 - Principles of Marketing
Lecturer Evaluation Week 11 - Principles of Marketing
Unit Survey Week 8-13 - Principles of Marketing
Topic 1
Marketing Concepts and Introduction
Overview of marketing
Topic 2
Marketing Environment & Ethics
Global Environment
Ethics
Topic 3
Consumer Behavior
Consumer Behavior
Topic 4
Segmentation, Targeting, Positioning
Additional Notes
Topic 5
Marketing Research
Additional Notes
Topic 6
Product Strategy
Topic 7
Pricing Strategy
Topic 8
Placement Strategy
Topic 9
Promotional Strategy
Topic 10
Service & Global Marketing
About the Instructor
1309 Students
24 Courses
Emmanuel Aquino
School of Business & Management
Enrolment options
IBSU-BM0202-2022-1 Principles of Marketing
Skill Level
:
Beginner
Guests cannot access this course. Please log in.
Continue
Enrol Now
Last Updated On 1 February 2022
44 Students Enrolled
23 Downloadable Resources
2 Assignments
Course Features
Lectures
14
Quizzes
1
Start Date
21 Feb 2022
Skill level
Beginner
Language
English
Assessments
Yes
Tags
No Tags.