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IBSU-BM0306-2021-2 Consumer Behavior
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Assessments
Assessment 1: Research Proposal
Assessment 1_research Proposal
Assessment 2: Assignment2 - Research Review and Presentation
Assessment 3: Final Examination -Closed Book
Lecturer Evaluation Survey Week 6
Lecturer Evaluation Survey Week 11
Unit Evaluation Survey
Study Materials
Topic 1 - Introduction to Consumer Behaviour
Topic 2 - Consumer Behaviour Research
Week 1-Template
Week 1 - Topic 1 - Introduction to Consumer Behaviour
Topic 1 - Introduction to Consumer Behaviour
Week 2- Topic 2 - Consumer Behaviour Research
Topic 2 -Consumer Behaviour Research
Week 3 - Topic 3 - The Consumer Decision Process - Part 1
Topic 3 - The Consumer Decision Process - Part 1
Week 4 - Topic 4- The Consumer Decision Process - Part- 2
Topic 4 - The Consumer Decision Process - Part -2
Week 5 - Topic 5 - Consumer Perception and Attitude
Topic 5- Consumer Perception and Attitude
Week 6 - Topic 6 - Consumer Learning
Topic 6 - Consumer Learning
Week 7 - Topic 7 - Consumer Motivation and Personality
Topic -7 - Consumer Motivation and Personality
Week 9 - Topic 8 - Culture, Ethnicity and Social Class
Topic -8 Culture, Ethnicity and Social Class
Week 10 - Topic - 9 - Group Influences, Household Structures and Diffusion of Innovation
Topic - 9 Group Influences, Household Structures and Diffusion of Innovation
Week 11- Topic 10 - Consumerism and beyond Consumption
Topic -10 Consumerism and Beyond Consumption
Week 12 - Revision of Topics
BM0306 - CONSUMER BEHAVIOUR -READINGS
Recommended Video Link
Revision Materials - Topics 1 to 5
Revision Materials - Topics 6 to 10
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IBSU-BM0306-2021-2
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2021
IBSU
School of Business & Management
IBSU Business & Management S2
IBSU-BM0306-2021-2
Summary
IBSU-BM0306-2021-2 Consumer Behavior
Skill Level
:
Beginner