IBSU-BM0306-2021-2

Course Overview

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Last Updated On 20 February 2025

10 Students Enrolled
22 Downloadable Resources
1 Assignment

Course Content

Start Date: 24/06/21
Category: IBSU Business & Management S2

General

Announcements
Unit Information Guide
Staff Contact Details
Timetable

Assessments

Unit Assessments
There are 3 assessments for this unit such as Asse...
Assessment 1: Research Proposal
Assessment 1_research Proposal
Assessment 2: Assignment2 - Research Review and Presentation
Assessment 3: Final Examination -Closed Book
Unit Resources
Unit Evaluation
Lecturer Evaluation Survey Week 6
Lecturer Evaluation Survey Week 11
Unit Evaluation Survey

Study Materials

{In this section, inform the students how to compl...
Lecture Notes and Slides
Topic 1 - Introduction to Consumer Behaviour
Topic 2 - Consumer Behaviour Research

Week 1-Template

Week 1 - Topic 1 - Introduction to Consumer Behaviour

This week's lecture (copy)
Topic 1 - Introduction to Consumer Behaviour

Week 2- Topic 2 - Consumer Behaviour Research

Please read the required readings before the lectu...
Readings
This week's lecture
Topic 2 -Consumer Behaviour Research
Activities
Reminder (copy) (copy)

Week 3 - Topic 3 - The Consumer Decision Process - Part 1

Please read the required readings before the lectu...
Readings
This week's lecture
Topic 3 - The Consumer Decision Process - Part 1
Activities
Reminder

Week 4 - Topic 4- The Consumer Decision Process - Part- 2

Inform the students on how to complete this weeks ...
Readings (copy) (copy)
This week's lecture (copy) (copy) (copy)
Topic 4 - The Consumer Decision Process - Part -2
Activities (copy) (copy) (copy)
Reminder

Week 5 - Topic 5 - Consumer Perception and Attitude

Inform the students on how to complete this weeks ... (copy)
Readings (copy)
This week's lecture (copy) (copy) (copy)
Topic 5- Consumer Perception and Attitude
Activities (copy) (copy)
Reminder (copy)

Week 6 - Topic 6 - Consumer Learning

Inform the students on how to complete this weeks ... (copy) (copy) (copy)
Readings (copy) (copy) (copy)
This week's lecture (copy) (copy)
Topic 6 - Consumer Learning
Activities (copy) (copy) (copy)
Reminder (copy) (copy)

Week 7 - Topic 7 - Consumer Motivation and Personality

Inform the students on how to complete this weeks ... (copy) (copy)
Readings (copy) (copy)
This week's lecture (copy) (copy) (copy) (copy)
Topic -7 - Consumer Motivation and Personality
Activities (copy) (copy) (copy) (copy)
Reminder (copy) (copy) (copy)

Week 9 - Topic 8 - Culture, Ethnicity and Social Class

Week 10 - Topic - 9 - Group Influences, Household Structures and Diffusion of Innovation

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Readings (copy) (copy) (copy)
This week's lecture (copy) (copy) (copy)
Topic -8 Culture, Ethnicity and Social Class
Activities (copy) (copy) (copy) (copy) (copy)
Reminder (copy) (copy) (copy) (copy)

Week 11- Topic 10 - Consumerism and beyond Consumption

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Readings (copy) (copy) (copy) (copy) (copy)
This week's lecture (copy) (copy) (copy) (copy) (copy)
Topic - 9 Group Influences, Household Structures and Diffusion of Innovation
Activities (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Reminder (copy) (copy) (copy) (copy) (copy)

Week 12 - Revision of Topics

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Readings (copy) (copy) (copy) (copy) (copy)
This week's lecture (copy) (copy) (copy) (copy) (copy)
Topic -10 Consumerism and Beyond Consumption
Reminder (copy) (copy) (copy) (copy) (copy) (copy)
Activities (copy) (copy) (copy) (copy) (copy) (copy)

Inform the students on how to complete this weeks ... (copy) (copy) (copy) (copy) (copy)
Readings (copy) (copy) (copy) (copy)
BM0306 - CONSUMER BEHAVIOUR -READINGS
Recommended Video Link
This week's lecture (copy) (copy) (copy) (copy)
Revision Materials - Topics 1 to 5
Revision Materials - Topics 6 to 10
Reminder (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Activities (copy) (copy) (copy) (copy) (copy) (copy) (copy)

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IBSU-BM0306-2021-2 Consumer Behavior

Skill Level: Beginner

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Enrol Now

Last Updated On 20 February 2025

10 Students Enrolled
22 Downloadable Resources
1 Assignment

Course Features

Lectures15
Start Date24 Jun 2021
Skill level Beginner
Language English
Assessments Yes

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