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IBSU-BM0301-2021-1 Global & Asian Marketing
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Assessments
Assessment 1: 1800 words question and answer
Assessment 2 - Multiple Choice Quiz
Assessment 3 - Final Examination
Lecturer Evaluation Week 6
Unit Evaluation Survey
Lecturer Evaluation Week 11
Week 1 - Introduction to International Marketing
Week 1 PPT
Week 2 - International Economic Environment
Week 2 PPT
Week 3 - Cultural Elements of the World Market Environment
Week 3 PPT
Week 4 - Political and Legal Dimensions Internationally
Week 4 PPT
Week 5 - Marketing Information Systems and International Marketing Research
Week 5 PPT
Week 6 - International Product Policy
Week 6 PPT
Week 7 - Strategy Alternatives for Entry and Expansion into Overseas Markets
Week 7 PPT
Week 8 - Distribution – Foreign Market Channels
Week 8 PPT
Week 9 - Pricing Decision and Marketing Overseas
Week 9 PPT
Week 10 - Promotion: Advertising and Other Factors
Week 10 PPT
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IBSU-BM0301-2021-1
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Courses
2021
IBSU
School of Business & Management
IBSU Business & Management S1
IBSU-BM0301-2021-1
Summary
IBSU-BM0301-2021-1 Global & Asian Marketing
Skill Level
:
Beginner