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IBSU-BM0301-2021-1
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IBSU-BM0301-2021-1 Global & Asian Marketing
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Courses
2021
IBSU
School of Business & Management
IBSU Business & Management S1
IBSU-BM0301-2021-1
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Course Overview
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Last Updated On 20 February 2025
13 Students Enrolled
14 Downloadable Resources
1 Assignment
Course Content
Start Date: 24/02/21
Category:
IBSU Business & Management S1
General
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Unit Information Guide
Staff Contact Details
Timetable
Assessments
Unit Assessments
There are 3 assessments for this unit such as Asse...
Assessment 1: 1800 words question and answer
Assessment 2 - Multiple Choice Quiz
Assessment 3 - Final Examination
Unit Evaluations
Lecturer Evaluation Week 6
Unit Evaluation Survey
Lecturer Evaluation Week 11
Week 1 - Introduction to International Marketing
Please read the required readings before the lectu...
Required Reading
This week's lecture
Week 1 PPT
Activity
Reminder
Week 2 - International Economic Environment
This week's lecture (copy)
Week 2 PPT
Week 3 - Cultural Elements of the World Market Environment
This week's lecture (copy) (copy)
Week 3 PPT
Week 4 - Political and Legal Dimensions Internationally
This week's lecture (copy) (copy) (copy) (copy)
Week 4 PPT
Week 5 - Marketing Information Systems and International Marketing Research
This week's lecture (copy) (copy) (copy)
Week 5 PPT
Week 6 - International Product Policy
This week's lecture (copy) (copy) (copy) (copy)
Week 6 PPT
Week 7 - Strategy Alternatives for Entry and Expansion into Overseas Markets
This week's lecture (copy) (copy) (copy) (copy) (copy)
Week 7 PPT
Week 8 - Distribution – Foreign Market Channels
This week's lecture (copy) (copy) (copy) (copy) (copy) (copy)
Week 8 PPT
Week 9 - Pricing Decision and Marketing Overseas
This week's lecture (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Week 9 PPT
Week 10 - Promotion: Advertising and Other Factors
This week's lecture (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Week 10 PPT
About the Instructor
972 Students
13 Courses
Milfred Lopez
Quality Assurance
Enrolment options
IBSU-BM0301-2021-1 Global & Asian Marketing
Skill Level
:
Beginner
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Enrol Now
Last Updated On 20 February 2025
13 Students Enrolled
14 Downloadable Resources
1 Assignment
Course Features
Lectures
12
Quizzes
1
Start Date
24 Feb 2021
Skill level
Beginner
Language
English
Assessments
Yes
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