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IBSU-BM0301-2021-1
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IBSU-BM0301-2021-1 Global & Asian Marketing
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Courses
2021
IBSU
School of Business & Management
IBSU Business & Management S1
IBSU-BM0301-2021-1
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Course Overview
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Last Updated On 1 March 2021
13 Students Enrolled
14 Downloadable Resources
1 Assignment
Course Content
Start Date: 24/02/21
Category:
IBSU Business & Management S1
General
Announcements
Unit Information Guide
Staff Contact Details
Timetable
Assessments
Unit Assessments
There are 3 assessments for this unit such as Asse...
Assessment 1: 1800 words question and answer
Assessment 2 - Multiple Choice Quiz
Assessment 3 - Final Examination
Unit Evaluations
Lecturer Evaluation Week 6
Unit Evaluation Survey
Lecturer Evaluation Week 11
Week 1 - Introduction to International Marketing
Please read the required readings before the lectu...
Required Reading
This week's lecture
Week 1 PPT
Activity
Reminder
Week 2 - International Economic Environment
This week's lecture (copy)
Week 2 PPT
Week 3 - Cultural Elements of the World Market Environment
This week's lecture (copy) (copy)
Week 3 PPT
Week 4 - Political and Legal Dimensions Internationally
This week's lecture (copy) (copy) (copy) (copy)
Week 4 PPT
Week 5 - Marketing Information Systems and International Marketing Research
This week's lecture (copy) (copy) (copy)
Week 5 PPT
Week 6 - International Product Policy
This week's lecture (copy) (copy) (copy) (copy)
Week 6 PPT
Week 7 - Strategy Alternatives for Entry and Expansion into Overseas Markets
This week's lecture (copy) (copy) (copy) (copy) (copy)
Week 7 PPT
Week 8 - Distribution – Foreign Market Channels
This week's lecture (copy) (copy) (copy) (copy) (copy) (copy)
Week 8 PPT
Week 9 - Pricing Decision and Marketing Overseas
This week's lecture (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Week 9 PPT
Week 10 - Promotion: Advertising and Other Factors
This week's lecture (copy) (copy) (copy) (copy) (copy) (copy) (copy) (copy)
Week 10 PPT
About the Instructor
686 Students
7 Courses
Milfred Lopez
Quality Assurance
Enrolment options
IBSU-BM0301-2021-1 Global & Asian Marketing
Skill Level
:
Beginner
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Enrol Now
Last Updated On 1 March 2021
13 Students Enrolled
14 Downloadable Resources
1 Assignment
Course Features
Lectures
12
Quizzes
1
Start Date
24 Feb 2021
Skill level
Beginner
Language
English
Assessments
Yes
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