Principles of Marketing is a core Unit of Bachelor of Business and Management. Students from other divisions of any school can enroll in this course as an elective / core/option unit at the School of Business and Management.
The unit has emerged as a distinct profession across the globe. This unit prepares the candidates with conceptual and practical skills in order to meet the needs of business organizations in the competitive business environment as well as the human resource needs of the business in PNG.
This unit introduces students to understand the principles and key concepts used in marketing, knowledge, and skills in Marketing. Further, it explains the concept of consumer behavior, the sustainable marketing concept, Market segmentation, Marketing research, and 4 P in marketing.